Sardat Business Podcast
Sardat Business is a podcast dedicated to business and entrepreneurship launched by Oneeighty to support young people and entrepreneurs and share practical knowledge and real business experiences
The first season featured 12 episodes with a selection of company managers business leaders entrepreneurs and experts from different sectors sharing their experiences success stories and challenges
The podcast covered entrepreneurship marketing leadership and personal development offering practical and inspiring content that supports young people in developing their skills and turning their ideas into real projects and opportunities
The first season has been completed and preparations are currently underway for the second season with new guests experiences and topics
Produced and hosted by Rana Haj Issa Founder and Managing Director of Oneeighty Marketing Consultancy and Events Managemen
Marketing Management for the 21st century and beyond
Books on marketing can inevitably be called into question as there are so many works on the subject. However, many of them are either too difficult to understand, too lengthy or not related to practical decision making. Against this background, the aim of this book is to deal with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know- how for both, practitioners and students worldwide. Co-authored by 11 international experts the 1st edition is packed with market-specific success stories and case studies.
Our Partners
Preface by Philip Kotler
My warm greetings to everyone reading “Essentials of Modern Marketing.” This book presents an up-to-date and insightful account of the working of modern marketing in today’s turbulent times.
This book is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. I hope this book will be read by managers and employees at all levels as well as professors teaching management and marketing. It can produce a generation of students who care about humanity, innovation, society, and a better world through marketing.
This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide.
Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise.
Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships.
Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as Health Marketing, Disruptive Marketing, Negotiation in Marketing in order to provide a more holistic and comprehensive perspective on marketing management.
In this connection, the World Marketing Summit (WMS) is expanding to address the concerns of businesses all over the world with a new initiative, eWMS and our online version of our regular city-located WMSs. We hope to educate, train, and stimulate marketing and business professionals around the world. WMS enjoys the support of its global and local partners.
Remember Peter Drucker’s emphasis on marketing and innovation as the fundamental crafts of a winning company. “When you’re disrupted, don’t give up. Never Stop!”
overview:
The Construction Week Alarabia Syria is a Arabic-language publication designed to showcase the very best projects underway in the GCC, and to help contractors across the region better understand and tackle the challenges the market faces in the current economic climate. Distributed with Construction Week in key markets such as Syria, Saudi Arabia, Qatar and Bahrain, the Construction Week Alarabia Syria arms its readers with the knowledge they require to do their jobs more effectively and drive their organisation forward in one of the most exciting construction markets on the planet. For its commercial partners, the Construction Week Alarabia Syria offers an unparalleled opportunity to get in front of the people responsible for the region’s building boom, and to position their brands, products or services as an integral part of this development
Content:
Published each two months, the 112-plus page Construction Week Arabic Alarabia Syria is crammed with quality content for the region’s Arabic speaking construction professionals. Each issue contains a host of in-depth articles, analysis pieces, profiles and project reports designed to enhance the working knowledge of its readers so they can perform their jobs more effectively and help grow their organ.
Memorandum of Understanding Signing Ceremony | Daikin × Syrian Engineers Syndicate
We managed and coordinated the official signing ceremony of the Memorandum of Understanding between the Syrian Engineers Syndicate and Daikin, represented by its exclusive agent in Syria, Air Space Technology (AST).
Our team delivered end-to-end event coordination, guest hospitality, event hosting, and professional photo and video coverage, ensuring a seamless experience for all attendees and reflecting the professionalism of both organizations.
Services
Daikin at BUILDEX Syria 2025
Our team provided comprehensive media coverage for Daikin Middle East & Africa during its participation in BUILDEX Syria 2025, in collaboration with its exclusive Syrian partner, Air Space Technology (AST).
The project included professional photography, videography, and branded visual content documenting Daikin's exhibition presence and engagement throughout the exhibition.
Services
Technical Workshop | Ingustry Germany
We organized and managed a technical workshop for Ingustry Germany, specializing in industrial automation and factory design, held at Semiramis Hotel, Damascus.
From invitation design and guest management to venue preparation and hospitality, we ensured a smooth and professional experience for all participants.
Services
Official & Social Etiquette and Protocol Training
We organized and managed a two-day professional training event on Official & Social Etiquette and Protocol, presented by internationally certified expert Mr. Ahmed Aqeel.
Held under the patronage of the Ministry of Tourism and the Damascus Chamber of Commerce, the event welcomed executives, entrepreneurs, and protocol professionals from across Syria.
Services
Radian Engineering Consultancy | Rebuild Syria 2025
We supported Radian Engineering Consultancy during its participation in Rebuild Syria 2025, providing premium guest reception, hospitality, corporate giveaways, and professional media coverage.
Our team ensured a polished brand presence throughout the exhibition while providing a seamless experience for visitors and stakeholders.
Services
Hawasly Integrated Solutions Exhibition Booth
We designed, produced, and installed the exhibition booth for Hawasly Integrated Solutions during Rebuild Syria 2025, in cooperation with RAJHAMIKA.
The booth was developed to reflect the company's digital identity while maximizing visitor engagement and showcasing its integrated technology solutions.
Services
Al-Fayhaa White Cement Factory Launch Ceremony
We organized the official launch ceremony of the Al-Fayhaa White Cement Factory in Adra Industrial City for the Saudi Northern Region Cement Group.
The event welcomed senior government officials and business leaders from Syria and Saudi Arabia, marking the launch of one of the country's most significant industrial investments.
Services
Ingustry Germany Official Market Launch
We planned and delivered the official launch of Ingustry Germany in the Syrian market at Four Seasons Hotel Damascus.
The project covered every aspect of the event, from invitation management and guest registration to audiovisual production, photography, videography, media relations, corporate giveaways, and on-site operations.
Services
The First Modern Marketing Conference
We launched and organized Syria's First Modern Marketing Conference, bringing together marketing professionals, academics, entrepreneurs, and university students from across the country.
With an audience of approximately 500–600 attendees, the conference explored modern marketing strategies, digital transformation, consumer behavior, and practical local case studies, establishing a new platform for marketing education and professional development in Syria.
Services
Launch Event | Principles of Modern Marketing – Syrian Edition
We organized the official launch of the Syrian Edition of Principles of Modern Marketing, authored by Professor Philip Kotler and his partners, at Four Seasons Hotel Damascus.
The event brought together leading companies featured in the book, academic institutions, government representatives, marketing experts, and the editorial team, celebrating a landmark publication for the Syrian market.
Services
The “You Are the Heroine” Interactive Event
OneEighty Marketing was responsible for the coordination and management of Syria's first-of-its-kind interactive event, “You Are the Heroine,” held at the Four Seasons Hotel.
The event featured internationally recognized author and training expert Christina Kassar, beauty expert Salwa Qaimouz, and life coach and bioenergy master Lujain Kabbab. The event also included a book donation and exchange segment as part of the Let Us Read and Rise initiative.
